Soft tinted pastels and nature inspired neutral shades teamed with comfy silhouettes are the trends in fashion and make up for this summer season, a throwback to the style of the 1970s, say industry experts.
“Box type tees and tops in women’s western wear are trending this season. In ethnic wear flax fabric in white and light colours, indigo collection, leggings in bamboo fabric are hotshots. Neon colour lingerie is trending. For men it is Linen and Oxford shirts,” says Seema Varma, Creative-Vice President at fashion portal Fashionara.com.
From military or khaki to oversized, from romantic lace to gingham checks and sultry sheers lengthens the legs and evensout midsections while seamlessly taking one into the scorching season.
“Fashion has come to a full circle this summer with trends of the 1970s making a big comeback on the runway. Boyfriend denims, fringe, suede, crop tops, polo necks, chokers, palazzos, jumpsuits, midi-lengths, tote bags, moccasins, platform heels are all in,” Praveen Sinha, MD and founder of Jabong told PTI.
The bohemian trend which has a carefree and romantic aura with flowy, dreamy, soft silhouettes, pretty prints and small detailing, is back.
Tassels which are known for adding movement and richness are making a comeback with simple fabrics to laid-back outfits.
Cooler and softer side of the color spectrum with an eclectic mix of understated brights, pale pastels and nature-like neutrals also take centre stage this season.
A lot of retro delights, folkloric and floral art and tropical landscapes restore a sense of well-being.
“The new ethnic collection comprises of comfortable fit garments with conventional weave, pastel colors, graphic designs and color blocks for daily routine and outings.
“Western wear has lot of floral prints and summer colors. Digital prints are hot in swimwear collection! Solids and yarn dyed checks casual shirts, printed T Shirts and denims are trending in men’s fashion,” says Varma.
Jabong launched its Spring/Summer collection recently with brands like Tom Tailor and Miss Bennett London.
The summer designs of Tom Tailor get their inspiration from very different places around the world. The collection of Miss Bennett London has an underlying music-festival vibe and has a mix of ensembles like crop tops, mini dresses enhanced with floral, marble and graphic prints mixed with elements like track pants and sneakers.
“This fresh and new Spring-Summer line is based on palette of grey, charcoal, black, white, cobalt, royal blue, wine red, pink, neon and shades of blush,” says Sinha.
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